costing

7 Mistakes in UI and UX That Are Costing You Engagement

User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features

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Web Design Company, Lounge Lizard, shares Five Common Conversion Costing Landing Page Mistakes

The landing page is a critical part of any successful website and should be optimized as such. NEW YORK (PRWEB) February 18, 2019 Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that

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The Sneaky Way SEO Spam Is Costing You Business — And How to Stop It

November 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Small businesses are losing business and potentially harming their reputations because of SEO spam cyberattacks. These attacks are known as search engine poisoning (SEP) attacks. As the name implies, the desired outcome (i.e., action on objective) of this attack is to

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PPC: How to work out what variant matching is costing you (& get round it)

Google’s dilution of exact match has led to outrage in the industry with practitioners even setting up a change.org petition asking Google to reverse these changes! Most people however, have moved on without quantifying the size of the problem this caused for advertisers. Some of the accounts that we manage at Clicteq have seen CPAs

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Retailers Beware! All The Ways Your Analytics Are Costing You Money – October 3rd, 12pm EST/ 9am PST/ 5pm GMT+1

Wednesday, October 3rd, 12pm EST/ 9am PST/ 5pm GMT+1 Digital marketers understand that just because something is measurable doesn’t mean it’s relevant. They also get that the greater measurability offered up by Google, Facebook and Amazon doesn’t translate to performance reporting you can use, or provide clear, actionable retail intelligence. Not understanding the difference between

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New Survey Highlights Communication Problems Costing Your Transportation Business Money

According to the latest Fleet Advantage survey, 31.3% of those doing the finance don’t understand some of the costs of running the fleet. This includes procurement and cost management. Fleet Advantage says there is a significant lack of communication between fleet operations and the finance department. And with close to a third not quite understanding

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4 things missing in your app that are costing you users

Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest a great deal in user acquisition. But there’s a remedy for app desertion, and it requires a more user-centric approach to in-app marketing. That means not just building

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