To make every conversion count, count every conversion
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Optimal Agency Client Count: 10-20
Smart agencies have 10-20 active clients. An agency owner recently asked: “Is there an optimal number of clients for an agency? I’m trying to determine if we need to eliminate some.” According to his PM system, he had ~45 billable clients. Many of them were retainer clients, but a lot were one-off clients. Some were
Here’s Why You Can’t Count Twitter Out of Your Marketing Strategy in 2018
Over the past few years, the business world hasn’t taken kindly to Twitter. And who can blame them for being critical? With stock prices tanking, employees fleeing to other companies and revenue projections not living up to expectations, it’s been easy to criticize the company. But, over the past couple months, the tune has changed. Twitter
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Twitter Adds View Count Displays to All Videos
Twitter has announced that it will now display video view counts on all videos posted to the platform. Twitter’s been experimenting with video view counts for a while, with some users reporting seeing them, then having them disappear again. Now, it seems, they’ll be here to stay. But then, of course, that once again opens
Social Media News: Twitter Doubles Character Count; Messenger 2.2: 11 Stories
This week’s ‘Skim: Twitter officially doubled the number of characters you can tweet, and the (so far) surprising result; Facebook launches Messenger Platform 2.2 with all sorts of new capabilities for brands; Facebook launches polls for users and pages; Snap stock takes a tumble, and the company looks to an algorithmic feed for help; Twitter’s
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5 Ways to Make Your Fall Job Search Count
January and February are generally recognized as the best months for launching a new career, as many companies need to fill vacancies from employees who departed at year’s end. According to the experts, though, September and October run a close second place, presenting a fruitful time for jobseekers to reach for the next rung on
Twitter Continues to Struggle, But Should Business Users Count It Out?
Twitter failed to add new users in the latest quarter, while the stock seems to be dipping, according to a Bloomberg report published Thursday. Twitter Q2 2017 Results Some users, though, are becoming increasingly dedicated to the the social media platform, as 12 percent more are visiting the site on a daily basis than last
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YouTube Reports Updated User Count, ‘VR 180’ and Vertical Video Support
YouTube has made a range of announcements as part of the platform’s presentation at VidCon, the online video creator conference held this week in California. First off, YouTube has provided an official number of monthly active users, something the platform has long avoided providing specifics on. As per YouTube’s CEO Susan Wojcicki, who delivered the opening
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When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday
Posted by randfish How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you