CPM

Snap Select will let advertisers reserve video inventory at fixed CPM

Channel: Social Media Marketing, Snapchat, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to premium video inventory. Snap Select is scheduled to roll out later in the second quarter and will allow advertisers to reserve inventory via Snap’s Ads Manager at a fixed cost-per-impression. Why we should care Snap has […]

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YouTube lets some advertisers buy masthead ads on CPM basis

A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, video / Good To SEO

YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost-per-thousand (CPM) buying model, versus the standard cost-per-day by country purchasing terms. Why you should care YouTube masthead ads

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Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets

Channel: CMO Zone, Marketing Day / Good To SEO

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Facebook Advertising Benchmarks: CTR, CPM & CPC in 2Q17

SEO BLOG / Good To SEO

The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. The report was based on 2Q16 through 2Q17 Facebook spend data from customers using Nanigans’ advertising automation software. The analysis included ad spend on Facebook desktop, Facebook

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Deciding Between CPM & CPC Bidding on Facebook

Basic PPC Strategies, Bid/Budget Management, Facebook, SEO BLOG / Good To SEO

July 27, 2017 In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you’re managing a

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