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How to Create Videos for Facebook That Standout (A Simple Formula)

A Facebook study found that people gaze 5x longer at video than at static content on Facebook and Instagram. And digital influencer, Jay Baer, says that video is the new blogging. As such, are you prepared to create high-performing videos for Facebook? Well, similar to blogging, it should come as no surprise that there is […]

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How to Create Great Gated Content From Existing Content

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small,

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Apply These 6 Secrets to Create a Memorable Brand on a Budget

Every business owner wants to create a memorable brand. But for a startup owner, building brand awareness is hardly ever easy. Most startups operate on a shoestring budget, which makes it difficult to spend a fortune on improving brand recall. Luckily, there are some simple and cost-effective ways for startups to make a lasting impression.

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How to create an effective YouTube bumper ad campaign

Four ways to tell a story in 6 seconds In an increasingly mobile-first environment, audiences’ attention is at a premium. Brands are constantly looking for new ways to achieve cut-through and platforms such as YouTube, Google and Twitter are designing new formats to align with consumers’ evolving viewing habits. With mobile as the dominant medium

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How to Create a Viral Infographic [Infographic]

With more and more businesses creating content, the competition for attention online has become increasingly fierce, forcing businesses to investigate creative ways to boost their marketing endeavors. This is where infographics come in. According to a recent study, posts which include infographic content had the highest number of shares, as compared to articles with other

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How to Create Awesome Facebook Carousel Ads That Convert

With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. They want something that moves. Something that’ll give them an experience they just wouldn’t get looking at a still image. Image ads are still prominent, sure, but statistics tell the story:

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