YouTube marketing

How To Increase Your Youtube Views And Grow Your Channel (4 Tips)

If you’re trying to grow your YouTube channel, do you have a set strategy in place to do so? YouTube boasts more than one billion users, and with so much traffic, you need to have a set strategy to build brand awareness and garner views. It takes more than uploading lots of content and waiting …

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News Roundup 18th October 2019

Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated Google has announced changes to third-party pixels on YouTube, which will be rolled out next year. Quarter 3’s Bellwether Report has shown that economic and political …

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News Roundup 22nd February 2019

Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary report has found that Facebook has broken regulations and has called on the UK government …

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This 7-Year-Old Kid Raked in $22 Million Reviewing Toys on YouTube

A 7-year-old is proving that you’re never too young to become an entrepreneur. Ryan, the star of Ryan ToysReview, is reported to be the highest-paid person on YouTube. According to a Forbes report, the tyke has made $22 million from June 2017 to June 2018. The premise behind Ryan’s YouTube videos is very simple. He’s …

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The ABCDs of developing stand-out video creative on YouTube

Guidelines for great creative from the world’s largest video sharing site At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out digital creative. In a recent post for Smart Insights, we learned that 63% of …

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How to create an effective YouTube bumper ad campaign

Four ways to tell a story in 6 seconds In an increasingly mobile-first environment, audiences’ attention is at a premium. Brands are constantly looking for new ways to achieve cut-through and platforms such as YouTube, Google and Twitter are designing new formats to align with consumers’ evolving viewing habits. With mobile as the dominant medium …

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