crossdevice

Google Analytics: Introduction to Cross-device Reporting

There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Thus gaining insights into mobile shopping behavior is essential for ecommerce merchants. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices. Cross-device Reporting …

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All Google Ads attribution reports will soon include cross-device conversion data

To bring consistency to reporting, Google Ads will begin including cross-device conversion data in all attribution reports starting May 1. This includes metrics such as Conversions total, Conversions Value and Last Click Conversions. Why you should care. Currently, cross-device conversion activity is only included in the Devices, Assisting Devices and Device Paths attribution reports. That …

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Connected TV: How to use the final weapon in the cross-device arsenal

Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK. Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain …

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Solving for cross-device complexity with multi-touch attribution

I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to …

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Adbrain ups the ante on cross-device identity

Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the cross-device ID graph. It determines that this phone, this computer and this tablet are used by the same person, so marketing to that person can be coordinated between the devices. Adbrain …

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