A computer scientist at Worcester Polytechnic Institute has a plan to thwart malware attacks through the use of a new technology. The technology, known as single-use services, is being developed by Craig Shue, associate professor of computer science, with a three-year, $265,631 grant from the National Science Foundation. It is designed to prevent an attack […]
A marketing company that serves auto dealerships is planning 44 new jobs in town. Rockville, Maryland-based DealerOn is investing $1.66 million to renovate an existing facility it rents in Grand Rapids, at 601 5th St. NW, according to the Michigan Economic Development Corporation, or MEDC, yesterday. The investment will go toward building renovations, furniture, fixtures,
Car dealer marketer developing 44 jobs | 2018-10-24 Read More »
Adam Towles is the owner and operator of Foresee Studios. The website design and marketing company has operated since 2008 but Towles opened his doors as a fully functional company in January. Staff photo by Connor Cummiskey NEW ULM — One local man is looking to provide affordable website development and advertising to small businesses.
New business ‘foresees’ developing affordable web presence options | News, Sports, Jobs Read More »
Shue’s approach uses a technology called “containerization” that will be invisible to end users, but will change how they interact with search engines, news sites, online stores, and other types of websites. Instead of being given direct access to an actual webserver, as happens now, each user will interact with a temporary copy, or instance,
WPI Computer Scientist Developing New Technology to “Contain” Hackers’ Attacks Read More »
When and when not to gate your content Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across the organization, both customer and non-customer facing. As digital has become increasingly prominent within B2B
Developing a gated content strategy for your business Read More »
class=”p1″>Annually, or even semi-annually, one expert or another will come out with an article telling us all that content marketing is dead, inbound marketing does not matter, and content is no longer king. This could not be further from the truth. Content is what ranks most in Google searches, and as long as links help
Developing a Cohesive Content Marketing Strategy Read More »
I love language. Take these two phrases, “exit strategy” and “escape plan.” Both on their faces have essentially the same meanings. “Strategy” and “plan” are basically interchangeable. “Escape” is more charged than “exit,” but you hear more animated usages like “hasty exit” and “emergency exit.” And yet “exit strategy” and “escape plan” conjure up two
Developing that Exit Strategy Just Became a Lot More Critical Read More »
Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been a big fan of what you folks do over at Schema App! I’m looking forward to picking your brains on the various ways local businesses can make their websites more schema-savvy. First up, could you just give us a quick overview
Customers are busier than ever — in fact, more than 60 percent of people work at least 40 hours a week on top of countless hours of housework. Even with this full plate, they still must make well-informed buying decisions and find ways to familiarize themselves with brands. As a result, your organization should provide
The 5 Keys for Developing Effective Online Learning Courses Read More »
Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to communicate to prospects and customers the overall benefits you have to offer and why you
Developing a value proposition from your customer’s point of view Read More »
