Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable. We live in the age of mobile, and if […]
Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive
An Alternative Approach to Developing Content Marketing Personas Read More »
No matter where you are in business — from the first inkling of an idea to managing a billion-dollar operation — you have a puzzling challenge that you’re trying to solve. No matter how successful any of us get, we are inevitably doomed to confront yet the next challenge in a never-ending series of problems
Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.” What do you think about AMP? — Maximiliano Firtman (@firt) March 23, 2017 The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing for the mobile-first index, implementing
A case for websites serving developing countries Read More »
QUESTION: I have just started a new business. I think it’s critical for us to develop good Search Engine Optimization so that people can find us easily on the web. Do you have any advice for how to accomplish this? ANSWER: We agree, depending on your business, good Search Engine Optimization, or SEO, can be
Search Engine Optimization (SEO) is one of the major online marketing strategies that enable retailers to set up successful businesses online. It involves customizing websites in a manner that makes it easy for search engines to find and rank them highly. To do this, retailers hire the services of SEO experts to develop strategies for
4 Things you must do when developing an SEO strategy Read More »
Optimization testing has been the hot thing that everyone wants to tap. Some boast that they’ve done it forever – weekly subject line split testing with 10% of their email list and then sending the remaining 90% the winner. Maybe you read some variation on color psychology and tested red vs. green on your CTA
The Most Basic Framework for Developing an A/B Test Hypothesis Read More »
Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or developed by my team referred
When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for quickly, without having to search deep into your site? While site structure may not be a large factor when it comes to most ranking algorithms, search engines use the
The SEO benefits of developing a solid site structure Read More »
It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
