Understanding Google Analytics scope unlocks how to make the most out of your data, especially any kind of customizable reports. Scope touches everything you do in Google Analytics, whether you know it or not. When navigating Google Analytics with a full comprehension of scope, you’re a force to be reckoned with. ⛔ WARNING: Without a fundamental […]
Google Analytics Scope: Why Metrics & Dimensions Matter Read More »
00 Days 23 Hours 53 Minutes 07 Seconds We’ve all heard the infomercials and radio spots where we’re told that “supplies are limited” and I think we’ve all seen online countdown timers like the one above. (By the way, the countdown timer is the web graphics translation of the classic advertising phrase, “Time is running
Google Analytics comes with a lot of great out of the box features, and allows you to easily: Know how different traffic channels are driving users to your site Analyze how different content on your site is performing Drill down into results, and find ways to optimize your site to increase conversions To do these
Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to
Secondary dimensions in Google Analytics • Yoast Read More »
When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the image or video, but where do your eyes go next? If you’re like me, I’m betting it’s to the name of the company sponsoring the post. In fact, that’s often the first thing I
6 dimensions of online reputation that should guide your social media marketing Read More »
Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete
What are dimensions and metrics in Google Analytics? • Yoast Read More »
Custom Dimensions is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. What are custom dimensions and how you can use and find them
Posted by tombennet Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently
How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial] Read More »
