Econsultancys

Hone your digital marketing skills with Econsultancy’s relaunched Fast Track to Digital Marketing course – Econsultancy

Econsultancy’s latest research into marketing training and professional development, How Marketers Learn, found that two thirds of mainstream marketers (66%) approach their own professional development on an ad-hoc basis. And despite most marketers highlighting the importance of regular upskilling, the report found that only one in five marketers think they get training that is matched […]

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Register for Econsultancy’s free webinar, How Marketers Learn – 30th July – Econsultancy

People and Skills / Good To SEO

This month, Econsultancy’s trends webinar on 30th July is open to all. You can sign up here (30th July, 2pm BST, 9am EST). Stefan Tornquist will be taking you through some of the key findings from our newly updated research titled ‘How Marketers Learn’ (a follow up to our 2016 report). The survey of over

Join Econsultancy’s free ‘Skills of the Modern Marketer’ webinar – Econsultancy

Econsultancy will next week publish a new report, titled ‘Skills of the Modern Marketer’ report, which will: identify the key skills required for a successful career in modern marketing earmark some of the key challenges and opportunities in developing those skills provide marketers with guidance on which skills they should develop To celebrate the release

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Econsultancy’s top 25 blog posts of 2018

Advertising, b2b, data and analytics, ecommerce, Search Marketing, social / Good To SEO

Not a dull year, was it? Well, perhaps a little, with the thorny and seemingly subjective issue of how to comply with the General Data Protection Regulation dominating debate until the spring. Beyond GDPR, there’s been Brexit, and Facebook’s misdemeanours (with a thread drawn through all three). And in the more enjoyable world of brand

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The most regulated industries have biggest imperative for digital transformation, says Econsultancy’s DT Lead

digital transformation / Good To SEO

Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018. A former journalist and consultant, O’Brien shares his insight into the crux of digital transformation, into tech, skills and strategy, and what part marketing has to play.

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Register for Econsultancy’s free social media webinar, 20th September

social / Good To SEO

This month, Econsultancy’s regular trends webinar focuses on social media. Join us for free on 20th September, to get the latest platform and campaign updates from Econsultancy’s Social Quarterly report and our updated Social Media Best Practice Guide. Your webinar hosts will be Econsultancy senior research analyst, Sean Donnelly and Econsultancy trainer, Michelle Goodall. Their agenda