Content shock and content saturation are real in the world of marketing. Even as far back as 2014, Mark Schaefer was discussing content shock and the repercussions. Content shock is “when exponentially increasing volumes of content intersect our limited human capacity to consume it (Source). Essentially, supply for content well exceeds the demand for content. […]
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A new report says 61% of small businesses expect demand for their company’s products or services to increase in the next six months. This represents a substantial increase over the 51 percent of small businesses who said they expected more demand for their products and services in the fall of 2017. The increase was on
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s the most wonderful time of the year: the time our special yearend episode of Marketing Smarts airs! Our previous yearend specials from 2013, 2014, 2015, and 2016 all featured a group of marketing stars sharing their answer to the
Marketing Trends: What Marketers Should Expect in 2018 Read More »
Cryptomining is a process that requires computational power for confirming the validity of new transactions in a decentralized network, which results in new blocks added to blockchain—a public ledger of cryptocurrency transactions. As discussed in our Online Security Trends for 2018, cryptocurrency mining is growing significantly and will continue. Miners put the computing power of
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The new National Small Business Association (NSBA) and ZipRecruiter Report reveals only nine percent of small business owners expect to cut staff due to automation. More significantly, 24 percent said they would need more employees, while the majority, or 67 percent, said they would need the same number of workers. Impact of Automation on Small
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. There was a time when businesses understood that if their employees were flying on behalf of the company and the flight was a long one, those employees should fly in First or Business Class. Those days have departed. Now,
We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for
November 2017 Restaurant Performance Index The monthly index for November trended higher at 101.1 compared to October, which was at 100.9. The 0.2 jump is the same amount of increase the index reported in September when it was 100.7. The upward trend is indicating the first half of 2018 will be positive for restaurant operators
Restaurant Owners Expect Higher Sales in First Half of 2018 Read More »
You’ve got to keep customers happy and run a successful business, but the advent of Amazon Prime and similar services is making that dance much more difficult. The biggest lesson from the current and previous holiday season is that shipping matters and waiting is unbearable. Even if you’re not competing directly with e-commerce giants like
What Do Customers Expect From Shipping in the Age of Amazon? Read More »
