Explained

Four Fast-Growing Ecommerce Trends for 2019, Explained in Simple Words

Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business. Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or

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Why is my software development agency talking about snakes? Python explained.

Why is my software development agency talking about snakes? Python explained. Panic not. Your agency team aren’t talking about snakes when they keep dropping ‘python’ references into your conference calls. Python is actually a programming language which, much like it’s reptilian namesake, has slowly and stealthily made its way into the top three global programming

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Ask the SMXpert: Google manual penalties explained

The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar Szymanski, with an introduction by moderator Chris Sherman. Moderator Chris Sherman: For those of you who don’t know Kaspar, he

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Chapter 1: Blockchain Explained: The Ultimate Peer-to-Peer Network

The blockchain is pretty technical at its core, but essentially it’s a way for digital information to be stored and distributed, but not copied. It is the ultimate peer-to-peer network. The 90-second Blockchain Breakdown. Many years ago, music-sharing software Napster pioneered the way for the first of its kind – peer-to-peer file-sharing networks – and,

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Twitter Timeline Algorithm Explained (and 6 Ways to Increase Your Reach)

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays

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Google Marketing Attribution (Finally!) Explained

Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. Under the default Google attribution model (Last

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