Focusing

Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals

ApplicationDevelopmentNews, David Schmaier, EnterpriseCRMNews, EnterpriseCustomer, Salesforce, Veeva, Vlocity / Good To SEO

The Salesforce AppExchange is where companies can find third-party applications that run on and integrate with the Salesforce platform. David Schmaier, CEO and Founder of Vlocity, a Forbes Cloud 100 Company, says that Vlocity is the fastest company ever built on the Salesforce AppExchange and the Salesforce platform. Companies leverage Vlocity Industry Cloud apps to extend the power of […]

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Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

China, EnterpriseeCommerce, EnterpriseMarketingNews, Farfetch / Good To SEO

Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 million while setting a valuation of $6.2 billion for the company. Then on Friday the stock surged 53 percent above their initial offering price and it’s up again this morning valuing the enterprise at

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How to Generate More Profits by Focusing on Your Pricing Strategy

General / Good To SEO

You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color schemes can impact sales on

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How to Increase Profits by Focusing on Customer Retention Strategies

General / Good To SEO

There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and cost-effective marketing strategy. In fact,

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Want real email results? Stop focusing on the open rate

Channel: Email Marketing, Email Marketing, Email Marketing Column / Good To SEO

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not

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General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast

30 minutes or less, 60 minutes or less, beginner, Career Management, General Management, Management, Operations / Good To SEO

People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are.

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The Importance of Focusing While in Transition

SEO BLOG, Strategy / Good To SEO

I for one fully understand those in transition. I’ve been there at times myself–and for way too long. Life for the unemployed is hugely confusing. The quasi life equilibrium that used to exist before the transition period has been lost. And everybody you know seems to want to be helpful by giving you (nonprofessional) advice,

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Transcript of Stop Networking and Start Focusing on Relationships That Matter

SEO BLOG, Transcript / Good To SEO

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it, much easier than writing a guest blog post,

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Stop Networking and Start Focusing on Relationships That Matter

Podcast, Scott Gerber, SEO BLOG, Superconnector / Good To SEO

Marketing Podcast with Scott GerberPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop Networking and Start Building Business Relationships

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Focusing on Efficiency Is Waste of Effort, If You Don’t Take Care Of This First

Lead, SEO BLOG / Good To SEO

When clients engage me, it’s usually to help them drive operational efficiency improvements. More often than not they have been working on these for some time, but haven’t seen the gains they were looking for, or have received little to no return on their investments. As an expert in operational performance improvements, I am a

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