fraudulent

Bot Farms, Fraudulent Websites, and Display Advertising

Big Data, Digital Marketing, PPC /

The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable campaigns in digital marketing are managed by black hat hackers committing ad fraud. In 2015, the Security Firm White Ops exposed Methbot, a suspected Russian criminal syndicate making an estimated $3-$5 million a day […]

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Google My Business Launches New Spam Report Form For Fraudulent Activity

SEO BLOG /

Google announced they have launched a new form to submit spam reports about Google local, maps and Google My Business related spam. Google calls it the Business Redressal Complaint Form and is for fraudulent activity. You can access the form over here. Google said If you come across misleading information or fraudulent activity on Google

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Adjust unveils a new standard to combat fraudulent ad clicks

A-From MTT, Channel: Martech: Advertising /

Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation Through Proof of Impression, it is built around a basic principle: every mobile ad click in an app or on a mobile web page should be directly connected to the display — that is, the impression

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Beware: Criminals Are Sending Extremely Well-Written Fraudulent Emails Related To ICOs And Other Cryptocurrency Investment Opportunities

SEO BLOG, Technology /

Last week, I published an article describing  how criminals used a phishing campaign to steal $150,000 by tricking people into sending the crooks money that the victims intended to invest in an ICO. A few days later, I tweeted out a story that appeared on the cryptocurrency news website, Coin Desk, about a similar scam that successfully

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Small Online Stores Will Spend $2.62 for Every $1 of a Fraudulent Transaction

Retail Trends, SEO BLOG /

One fraudulent online order can cost a small retailer nearly three times as much as the cost of the transaction. That’s what Stripe found in its December 2017 Online Fraud Trends and Behavior report (PDF). Online Fraud Trends Report The online payment processor recently released the report and gave Small Business Trends a unique perspective

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Barometric launches a free tool to spot fraudulent web traffic

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is the first entry into traffic fraud monitoring for Barometric, a separately managed division of mobile ad network AdTheorent. The new tool, called Clean Score, was launched as a separate tool after invalid traffic filters were

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