Any time someone asks me, “What is the best way to increase traffic and brand awareness?” I tell them guest blogging because if you find the right opportunities, a single post can generate thousands of niche relevant visitors. However, I’m beginning to see a huge change in guest blogging from when I first started and […]
Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this
In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search Read More »
Five for the Future (5FTF)—an ideal that WordPress companies should give 5% of their time back to the WordPress community. When I joined WebDevStudios (WDS) in April of 2017, I considered the company’s ongoing participation in 5FTF a fringe benefit. I was even more excited when I learned that much of this contribution takes place during
Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’ First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year.
Facebook Full Year 2017 Results: Solid Revenue Growth, Questions Over Future Shifts Read More »
A Comprehensive History of Google Updates (and a Look to the Future) Published 01/31/2018 by Jayson DeMers | 1 Comment In the world of search engine optimization (SEO). Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. These coding additions to Google’s search
A Comprehensive History of Google Updates (and a Look to the Future) Read More »
The human brain has evolved to instantly recognize images. Visual identification is a natural ability made possible through a wonder of nerves, neurons, and synapses. We can look at a picture, and in 13 milliseconds or less, know exactly what we’re seeing. But creating technology that can understand images as quickly and effectively as the
The future of visual search and what it means for SEO companies Read More »
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link
How to use brand mentions for SEO, or the linkless future of link building Read More »
Question 1: Email is always evolving. What major change or innovation will alter how we email in 2018? Better ways to deal with email chaos. Email is here to stay, and so is the way most people use it. Unfortunately, the average white-collar employee checks email about once every six minutes, and attention-switching resulting from
What’s the Future of Email? Questions and Answers for 2018 Read More »
Has America lost its fascination with the tech industry? An article that went viral on CNBC suggests that the bloom is very much off the rose. Fashioned as a letter from a disappointed dad to an misguided son, it blasts the tech world for its miscues over the past year, from frat-boy antics to a sometimes
