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Latest Content Marketing Spending Stats Hard to Believe

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of “violent agreement.” We unpack the latest content

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The Real Reason Why It’s so Hard to Be Happy, According to Science

Why haven’t our brains learnt to get rid of negative emotions? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Matt Bodnar, Investor & Accidental Podcaster, on Quora: Why haven’t our brains learnt to get rid of negative emotions? I

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These kids believe in hard work, not unicorns – by j_engardio – October 15, 2017

Tech startups valued at $1 billion are called unicorns because they’re rare. Other rarities in Silicon Valley include women and people of color working as software engineers. If Iris Bonilla gets hired, she’ll be one of the Latina women who hold just 1 percent of computing jobs. Yet it would be wrong to call her

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Mike’s Hard Lemonade: Measuring Digital That Drives Retail Sales

It’s refreshing when the head of marketing for a Consumer Packaged Goods (CPG) brand opens up and shares his insights on best practices around tracking and measuring the impact of digital marketing that drive in-store sales. For years, this has been a challenge as the ecosystem between retailers, data providers and manufacturers has been relatively

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Why Observation is So Hard to Do and 5 Secrets to Be More Effective

One of the best ways to deeply understand your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies race to conduct market research, usually a qualitative study, as a first step to improved

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