Identified

Facebook shared user data with Chinese company identified as posing a national security threat

LJZ / Shutterstock.com Raise your hand if Facebook shared user data with you — because the list keeps growing. Days after learning the company had shared user information with at least 60 different device makers — including Apple, Samsung, Blackberry, Microsoft and Amazon — more names from that list have surfaced. The list includes Chinese […]

New survey by people-based marketer Viant promotes marketing to identified users

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration

New survey by people-based marketer Viant promotes marketing to identified users Read More »