I didn’t spend any time yesterday worrying about being eaten by a grizzly bear. Or that I would get cholera from the water in my house. Over time, we’ve built layers of insulation between ourselves and the world. Shoes make it easier to walk around. We can put one foot in front of the other […]
What makes an article stand out? There is no secret formula for creating highly engaging articles that will work for every blog or brand. However, repeated research has consistently demonstrated a strong correlation between certain content characteristics and a copy’s performance. Having data at our disposal, an interest in research, and a desire to find
Anatomy of Top Performing Articles: Successful vs. Invisible Content Read More »
By @SimonCocking review of an interesting and thought provoking book which has been shortlisted for the Financial Times and McKinsey Business Book of the Year Award. Available here. Reviewed below. Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and
Invisible Women: Data Bias in a World Designed for Men, reviewed Read More »
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link
The Invisible Attribution Model of Link Acquisition Read More »
Organizations are always on the lookout to cut costs and scale back when they have unfavorable reporting periods. Hiring freezes, and cutbacks in training and traveling tend to be popular and convenient. These costs are tangible and easy to track. These are only marginal to the true savings they could get by removing the ‘invisible
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Skipping A Mobile-Friendly Design Makes You Invisible In Mobile Search Results For years, mobile-friendly websites have been accommodating the growing trend of surfing the net on mobile devices. When a website is difficult to use, mobile users have no choice but to bounce. Poor mobile UXUI is a frustrating reality for the 51.89% of people
Skipping A Mobile-Friendly Design Makes You Invisible In Mobile Search Results Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Martin is an internationally recognized speaker, an active blogger at ConverseDigital.com, and a regular contributor to Ad Age’s Small Agency Diary. Tom founded Converse Digital in 2010 after a 20-year career in the advertising agency business to help companies
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark Horvath is a nonprofit marketer and activist. He developed InvisiblePeople.tv to give people experiencing homelessness a voice, chronicling their stories with an iPhone, a laptop, and social media. Mark was the first representative of a nonprofit to speak at
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In Bram Stoker’s Dracula, the unfortunate Dr. Seward expresses a fervent wish to research the motivations of mentally ill patients in his care: “Had I even the secret of one such mind, did I hold the key to the fancy of
