Journalists

SEO tips for journalists: ‘SEO is not really a dark art, it’s common sense’

With Facebook now eschewing news there is more need than ever for journalists to ensure their work is performing well on Google. While sub-editors are on the decline SEO-editors, those who specialise in search engine optimisation, are on the rise. Most free-to-air websites are obsessed with trying to work out how best to get their content

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Building Relationships with Journalists without a PR Firm

You’ve spent countless days and nights perfecting your idea and building a great company. Now the time has come to let the world know about it. You are convinced that your company is so enticing that no journalist could resist writing about it. Except that it’s not. I’m not saying what you’re offering isn’t good—it

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3 Ways You Can Help Journalists Find Your News

Simon / Pixabay Despite popular belief and the continual espousal of the nightly network talk shows, not all news is “breaking news”. Furthermore, not everyone is interested in reading only breaking news. Sure it is nice to know the latest happenings, but more often than not, journalists, bloggers and even potential customers are doing research

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