The first new solution to debut under the new Google Ads brand is designed specifically for small businesses. Google announced the launch of Smart Campaigns on Wednesday. A driving force behind the rebranding of Google’s advertising products is to simplify things for marketers. Simplicity is also the impetus behind Smart Campaigns, the new campaign type […]
Have you launched a minimum viable product for your business? What exactly qualifies as and defines a minimum viable product? What are the questions you need to ask yourself during the process? A minimum viable product or MVP is one of the most established ways of getting a new business off the ground. By design,
Building a brand for your company is one of the most important things you can do as a marketer. A brand allows you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can
How to Launch a New Brand: 5 Tips for an Unforgettable Debut Read More »
Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly launched IGTV standalone app. The Facebook-owned company announced IGTV during an event in San Francisco on Wednesday, also sharing the news that
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos Read More »
American fintech company Brex has just launched a new corporate credit card designed specifically to assist startups. The news of this unique credit card also comes on the heels of Brex’s recently concluded Series B funding round. The company was able to raise $57 million courtesy of investors like PayPal co-founders Max Levchin and Peter
Brex Raises $57 Million to Launch New Credit Card for Startups Read More »
skeeze / Pixabay Contact center implementation is an art and a science, and over 24 years in business, we’ve learned exactly what it takes to make the smoothest transition possible. Every milestone and every moving part is integral to a controlled acceleration towards a seamless transition that results in a positive customer experience. On top
5 Most Critical Elements of a Successful Contact Center Launch Read More »
Social media plays a big part in generating pre-launch publicity. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here.
7 Ways to Launch Your App On Social Media With a Bang Read More »
Do you ever look at other bloggers and feel you’ll never catch up to where they are? Perhaps they have hundreds – or thousands, or even hundreds of thousands – of subscribers to their email newsletter. Maybe they’re making a full-time living blogging, or even employing a whole team of staff. If you’re still in the
10 Blogging ‘Firsts’ to Celebrate (From Launch Onwards) Read More »
Women are more likely than men to launch businesses in healthcare and education related industries, the third in SCORE’s”The Megaphone of Main Street” report series reveals. 2018 Women-Owned Business Trends Only 5% of men are likely to start a business in either the healthcare or education fields, while 10% of women are likely to start
Women Entrepreneurs More Likely to Launch Healthcare or Education Businesses Read More »
Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s
Amazon poised to launch new retargeting ad product – [report] Read More »
