Leveraging

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

EcommerceTrends, EnterpriseeCommerce, Heidi Zak, ThirdLove, Victoria's Secret /

How does a startup compete with a huge brand like Victoria’s Secret which by some accounts has nearly a 50 percent market share? By being different and utilizing technology and data. That’s what Heidi Zak, co-founder, and Co-CEO of ThirdLove, says is key to their growth and success. Third Love co-founder and Co-CEO Heidi Zak […]

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Leveraging Custom Intent Audiences on YouTube

custom audiences, Google AdWords, Targeting, YouTube, YouTube Advertising /

June 21, 2018 In the middle of March, Google announced they would be extending custom intent audiences to YouTube and also launched TrueView ads with more prominent calls to action. This is a potential big win for anyone currently advertising or thinking of advertising on YouTube. In my experience, it has always been a bit

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The Definitive Guide To Leveraging Social Media for Online Sales

Social Media /

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. Andrew Hubbard turned a $4,000

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3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt

Human Resources, SEO BLOG /

FotografieLink / Pixabay While at the end of the day, most successful job hunts are the result of humans connecting with humans, most resume specialists and career coaching professionals recognize a huge component of job hunting (especially the initial stages) occurs online. Although data reveals that applying to online job postings yields a frustratingly low

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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

General, SEO BLOG /

The ecommerce industry has become a very competitive space over the last several years. In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend. In fact, 67% of Millennials would rather shop online as

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Leveraging Amazon’s Success To Grow Your Business [Infographic]

infographics, SEO BLOG /

Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being an online seller is probably one of the most profitable. Imagine taking

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