January 8th, 2018 Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping, […]
The Secret to Leveraging Purchase Intent Through Instagram Read More »
As with most industries, service providers need to make changes in order to provide a better customer experience. Designated content allows you to leverage your established brand, reputation and core strengths while educating and providing resources and services to current and potential customers. You can differentiate your business from the competition by building relationships through
Leveraging Content & Social Media to Move Leads Through the Sales Cycle Read More »
Ah yes, SEO: the website marketing strategy every business knows it needs but few know how to leverage. Since Google’s rise to search engine domination, SEO—or search engine optimization—has become entrenched as a must-have component of every online marketing mix. In the cannabis space, where paid search options are limited yet consumer interest is strong,
geralt / Pixabay Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s at. The more content, the bigger chance you have to
Leveraging Digital to Create Winning PR Campaigns Read More »
You understand the importance of social media monitoring, but beyond keeping an eye on brand mentions how are you taking advantage of monitoring and social listening tools? For example, Sprout’s Smart Inbox is great for making sure you never miss a mention or brand hashtag so that you’re capitalizing on every social opportunity you can. In this week’s #SproutChat we talked
#SproutChat Recap: Leveraging Monitoring & Listening Read More »
Ever pull into a full parking lot and get a front row spot because someone just happened to be pulling out? Great timing brings great advantages! For marketers, maximizing engagement with your prospects and customers can feel a lot like getting that ideal parking spot – sometimes you get lucky and send out a social
Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact Read More »
There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics both consumers and search engines value. In my experience as an SEO copywriter (going on 10 years now), I’ve learned that there are several SEO content writing tips that make your
Guide to Leveraging Industry Experts to Craft High-Quality SEO Content Read More »
