Longtail

How can a long-tail keyword strategy improve marketing efforts?

How can a long-tail keyword strategy improve marketing efforts?

Search engine optimization is a priority for business now that everyone lives on the internet. But while SEO is a mission-critical process, one component is often overlooked: a long-tail keyword strategy. A long-tail keyword is a short phrase of three to four words that are extremely specific to the product or service being sold. Examples …

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Top 50 Most Frequently Searched Long-Tail Keywords In Canada, Australia, UK And USA

Top 50 Most Frequently Searched Long-Tail Keywords In Canada, Australia, UK And USA

Most often, high-frequency queries consist of one to two words, while low-frequency queries include three or more words. However, this is rather an interesting feature, and not a rule that determines the popularity of a phrase. There are so-called long-tail queries – long keywords with low frequency. It’s a usual thing, so we decided to …

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Zink: On SEO: Long-tail keywords, optimization and back links – News – Sarasota Herald-Tribune

SEO what? Part One The following is an excerpt from SCORE Business TV’s episode on Search Engine Optimization (SEO). The complete TV show is available at: https://manasota.score.org/resource/digital-marketing-seo-non-techies Consumers are bombarded daily by digital marketing messages. Business owners are aware that digital marketing is essential to their growth and survival. This show explains digital marketing and …

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords …

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Australian SEO startup Longtail UX secures $2.5 million in funding

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding  to expand into the US and UK markets. The amount puts the company’s value at $25 million. Co-founded by an ex-Google engineer and former GM of a local arm of digital marketing giant Dentsu …

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Aussie SEO startup Longtail secures $2.5 million as it embarks on international sales drive

Sydney SEO startup Longtail has raised $2.5 million from investors including Seek co-founder Andrew Bassat, as it gears up for significant growth in Australia, the UK and the US. The funding comes from new and existing investors including Bassat and Sean Larcombe, managing director of Citigroup. According to Longtail, the investment values the startup at …

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Back to basics: What does ‘long-tail’ keyword really mean?

If you’re responsible for overseeing the SEO strategy for your company, odds are you’re evaluating keywords to determine which ones to focus on. Many professionals mistakenly believe that long-tail keywords are defined by the number of words that are used in a particular search query. But this kind of thinking is technically wrong. So, why …

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How to Boost Traffic and Conversions with Long-Tail Keywords

If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic loads of visitors mean absolutely nothing without conversions The trick to a successful website is twofold: …

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