SEO campaign

Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords …

Why You Should Use Long-Tail Keywords in Your SEO Campaign Read More »

9 Successful Digital Marketing Case Studies That Increased Revenue

Finding the right digital marketing agency isn’t easy. The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. You could use a digital marketing agency to get a more in-depth understanding of your customer’s journey and …

9 Successful Digital Marketing Case Studies That Increased Revenue Read More »

Effective Backlink Building with Blogger Outreach

Backlinks should be a key part of your off-site SEO strategy. However, being off-site means you can’t control where links come from or how many you have. As such, the question is this: How do you build an effective backlink SEO campaign? How do you get influential bloggers to kindly link out to little ol’ …

Effective Backlink Building with Blogger Outreach Read More »