keyword

Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords …

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Four cool keyword research tools you can use for free now

Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning. Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it! Another reason why I love keyword research is that it’s …

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How to move from keyword research to intent research

Whether you’re running an organic search or PPC campaign, it all starts with keyword research. Keyword research is usually the first step you undertake when planning how to bring in customers to your website – because the terms they’re searching for will determine the kind of content you will create and the way you will …

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Data on why retail icon Sears fell in new ecommerce economy

Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in 2005 when Amazon became the …

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5 Steps to Optimize Your Content For Voice Search

Google’s Panda and Penguin updates get quite a bit of press. In spite of this, it was really Hummingbird, released nearly five years ago, that turned search on its ear. It marked the beginning of Google’s efforts to parse intent. Through natural language processing, the update enabled Google to begin to understand user intent. This …

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Keyword stuffing is terrible for your SEO. Here’s what to do instead

There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into …

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