Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have. This is especially true in the saturated retail industry where there is lots of competition to capture consumer’s attention. Here is where email marketing comes into […]
Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the most of those you already have. Time and costs increase as you focus on new
Unless you pay close attention in “The Lion King” or watch the “Planet Earth” series, you probably haven’t spent a lot of time thinking about watering holes. (Trust me, if it weren’t for my two young daughters, I probably wouldn’t know half as much about animals and their lives, cartoon or otherwise.) Watering holes attract
After the frenzy of holiday buying is over, many e-commerce companies struggle to convert their holiday purchasers into regular customers and drive revenue at the start of the year. You probably had an influx of new buyers purchasing gifts during the holidays, but many of them may not be interested in buying again. In fact,
Top Tips for Turning One-Time Buyers Into Loyal Customers Read More »
When you are seeking visibility for a product, brand or website, social media is a clear necessity in your tool belt. Spanning across multiple websites, formats and audiences, the way you structure your website can make all the difference in the world as to your eventual popularity. Perhaps the easiest way to make the most
How to Turn an Influencer into a Loyal Member of Your Site’s Community Read More »
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older. Some 94% of respondents say
What Makes Consumers Loyal to Brands? Factors & Behaviors Read More »
Small Business Saturday is a national shopping holiday (and why not?) held on the Saturday after Thanksgiving. Unlike Black Friday, which typically features sales big-box retailers, and Cyber Monday, a day heavily focused on e-commerce, Small Business Saturday is designed to encourage shoppers to check out small businesses. And it does. Last year customers spent
8 Tips to Create Loyal Customers and Grow Your Business on Small Business Saturday Read More »
Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of
How to Use How-To Content to Create and Retain Loyal Customers Read More »
For businesses, social media offers a unique way to increase brand awareness, connect with new and existing customers, and discover what’s happening in the community, the world, and in a given industry. Twitter specifically helps provide efficient customer service in the form of 140-character, real-time responses. Twitter business pages are an integral way to build
How to Turn Twitter Followers into Loyal Repeat Customers [Infographic] Read More »
Maintaining a loyal base of social media followers is key to your online authority, and it also helps bring in steady traffic to your website. Moreover, when your audiences are happy with you, they’ll be more likely to speak kindly of you with their own networks. That word-of-mouth system will help your business gain traction.
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