Loyalty

10 Effective Customer Retention Strategies for Increased Brand Loyalty

Digital Marketing /

Customer acquisition remains one of the primary goals of any business, whether they’re a startup or an established enterprise. According to the latest State of Inbound report, the number one priority shared by inbound marketers across the globe is converting leads into paying customers. Source: State of Inbound Another study shows 60% of B2B businesses allocate […]

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Customer loyalty

customer experience /

Acquiring new customers for your business is a lot more challenging and costs up to five times more than it does to retain one. Comparatively, if you focus on your existing customer base, who already KNOW your brand, you will encourage repeat purchases. It is a known fact that repeat customers spend 60 percent more

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Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more

Channel: CMO Zone, Marketing Day /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Cracking the Code on Loyalty Programs: 5 Ways to Improve What You Offer Customers

Retail Trends /

How well is your retail store’s loyalty program working for you? What can you do to make your shoppers more loyal? Two recent studies have some valuable insights. Here’s what you need to know about trends in loyalty programs, why loyalty programs matter, and how to improve yours. Loyalty program benefits A good loyalty program

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5 Ways to Promote Your Loyalty Rewards Program

SEO BLOG /

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it and engage with it. The objectives for a good loyalty program promotion campaign are twofold: creating awareness about the program for new customers; and engaging already-enrolled

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Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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An expert on loyalty programs has a warning for blockchain startups

A-From MTT, Channel: Martech: Marketing, SEO BLOG /

A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of the startups envision a marketplace where loyalty points become a kind of cryptocurrency, exchangeable between the loyalty programs offered by brands. In most cases, brands would have to participate in the

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