Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty. The report was based on data from assessments made by 50,000 global consumers on the loyalty programs of 800 brands in a range of sectors, including […]
Brand Loyalty Program Satisfaction and Engagement Trends Read More »
Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity is the first web/app analytics capability for the company. It is designed to unify real-time behavioral and transactional data and allow it to be utilized in its consumer-focused marketing platform Responsys
Oracle adds clouds for analytics, segmentation and loyalty Read More »
Retailers and e-commerce merchants institute loyalty programs to drive customer retention and boost repeat sales. However, implementing your loyalty program is only the first step—loyalty programs must be promoted if you want to keep customers engaged and have the most impact. The loyalty rewards program experts at Zinrelo created an infographic that outlines how to
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If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze
How to Increase Sales by Implementing a Customer Loyalty Program Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Modern marketers are working to create engaging customer experiences that foster “cult loyalty”—the type of loyalty enjoyed by iconic brands like Apple or Starbucks—as opposed to just “mercenary loyalty” among consumers, particularly Millennials. Barry Kirk, vice-president of loyalty for Maritz
Customer Loyalty: Tips for Engagement, Attachment, Loyalty Read More »
My wallet is full of loyalty cards, I’ve so many at the moment I’m using a spare wallet I got for Christmas just for loyalty cards. But am I the average customer? Do customers want, use and see value in loyalty schemes? The loyalty market is in a state of flux, Sainsbury’s have recently acquired
Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up brands and sell products that serve the same audience as you, it’s
How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018 Read More »
Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Forrester business tech report, customer loyalty programs & Snapchat news Read More »
I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should
