What is reputation management? If you don’t already know, reputation management is the ongoing process of maintaining a positive or acceptable view of a company or individual within Google’s search engine results. Since the advent of SEO or search-engine optimization, this ‘process’ has morphed into a billion dollar-per-year industry, spearheaded by renowned technology entrepreneur, 28-year-old […]
A communications crisis can strike at any time – it could be a faulty product, a lousy campaign, or a simple slip of the tongue from someone higher up. It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens. Whatever the case, you need to be
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How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These
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geralt / Pixabay Many businesses begin with single-channel distribution. That sole channel could be a brick-and-mortar store or an e-commerce website. In either case, all sales flow through one outlet. The advantage of a single-channel distribution management system is simplicity. There’s only one channel to manage, one channel to stock, and one channel to market
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Your reputation can be a hard thing to define. As an executive, you like to think you know what your company stands for. You also like to hope that your customers and prospects have feel the same way. But what you want isn’t always what’s true. Your brand’s reputation is constantly evolving. With every social
When you’re brand is in crisis, you need three things by your side: coffee, a stress ball, and a monitoring tool. The first two are mostly for your own sanity. But that last one? That’s what will save your brand. It’s what you need to catch and manage brewing crises, and remedy bad situations to
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SEO is so diverse and we as developers of SEO tools designed for digital agencies know how it is difficult to run different SEO projects, analyze lots of client’s websites, manage SEO tasks, keep tabs on customer satisfaction and constantly find new SEO leads. It’s hard work that demands second guessing your every move. Being
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Ginger Conlon: Hi, I’m Ginger Conlon, Contributing Editor to MarTech Advisor and welcome to our MarTech Advisor video series speaking with CMO’s, and joining me today, I’m excited to announce, is Michelle Huff who is CMO of Act-On software. Welcome Michelle. Michelle Huff: Thanks! Nice talking with you again. Ginger Conlon: Yes, thank you for
Agency life isn’t what it once was. No, I’m not making yet another Mad Men reference. I’m talking about how agency life has changed in just the last two decades. A friend of mine put his finger on it the other day: He said clients’ views of agencies and how they interact with each other
A digital asset management (DAM) system is a central storage place for all your digital media, where you can search for files by keyword, edit images and videos yourself, download them in different formats and sizes, share and compare them instantly with your colleagues, and collaborate using real-time chat. How can digital asset management help
What You Need to Know About Digital Asset Management Systems : MarketingProfs Article Read More »
