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While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel
The game changer in retail personalization: Consumer identity management Read More »
Google reveals its ‘secret formula’ to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools – such as how to run and set up meetings and setting goals. It is more HR than marketing orientated but it is a vital process of any business – and
What can marketers learn from Google’s management techniques Read More »
It’s the end of the month, so chances are you’re spending a lot of time thinking about PPC budgets. Will you spend the full amount you allocated for the month and do so without going over budget? It’s pretty amazing that simple questions like this have to take so much thought from account managers. There’s
Advanced budget management made easy with scripts Read More »
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Celebrity-Famous – Social Media Management For Celebrities Read More »
One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is “how much does ORM cost” of course.) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first
How Long Does Reputation Management Really Take? Read More »
Social media can be pretty overwhelming sometimes. Especially if you’re running an agency or managing the social media accounts of other businesses. How do you juggle and manage the many hats you need to wear as a social media manager? Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This
With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do
23 Project Management Tools for Every Business Need Read More »
I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, “What do you do if negative press appears on Google about you or your company? How do you protect your reputation online?” You can follow the link to get a great set of feedback from
Online Reputation Management: When Negative Content Is Found Read More »
When a crisis breaks, users inevitably Google the brand or business in question. But no professional communicator wants negative headlines and bad customer reviews topping the list of search results for their brand. That’s why Ali Haris, senior manager of SEO at Macy’s, argues that SEO should be an “integral and immediate” strategy when developing
5 SEO Best Practices for Crisis and Reputation Management – PR News Read More »
