Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right? According to Chee Lo, […]
The rise of Answer Engine Optimization: Why voice search matters Read More »
Have you ever had a horrible experience getting a package? The actual shopping went great—you snagged a great deal, had a question or two answered by a helpful customer service agent—but all hell broke loose as soon as the package was sent out for shipping. It’s no surprise that shipping matters, but it’s even more
In marketing, there are a few instances when it is critical that you follow up with someone. The clearest example is when you have an interested prospect, or sales lead. Companies acquire, develop, or build leads in a number of ways. Perhaps it is someone who filled out a form on your website, or someone
More than half of small businesses have not built a credit score. And that can be a major problem when those businesses seek out financing to grow their business. Small Business Trends recently sat down with Rania Succar, head of QuickBooks Capital, to discuss the importance of business credit scores and planning ahead for financing
Why Your Business Credit Score Matters When Applying for a Small Business Loan Read More »
User experience – or UX – is about making your website both aesthetically pleasing and user-friendly for visitors. While first impressions are 94% design-related, functionality is also critical, ensuring it’s easy as possible for a user to navigate your site to find exactly what they need. Good UX encompasses value, usability, functionality, adaptability, navigation, and
Why User Experience Matters to Marketing [Infographic] Read More »
During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat
Timely and Relevant Is The Only Message That Matters Read More »
The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging from websites to online review sites, large e-commerce sites like Amazon to
6 Reasons Why Consumer Journey Mapping Matters More Than Ever Read More »
When you imagine a small business, you might picture a mom-and-pop shop with a couple of employees. Maybe it has a strong local following, but its popularity doesn’t reach a national crowd. Describing a small business is easy when you think about hometown entrepreneurs. But, the government makes defining a small business a little more
Your Business Size Matters, Here’s What You Need to Know Read More »
As our resident legal expert here at Mailjet, I set aside at least a full day each week to take care of our data privacy issues. I had put together a compliance roadmap of items to be handled before the year-end as part of the GDPR readiness plan. The next item on my to do
GDPR Journal: Privacy Matters. Really. – Email Marketing – SMTP services Read More »
Have you ever posted a complaint about a brand on a social media channel? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand. With social quickly becoming the most preferred channel for customer service, we asked
Why Social Customer Service Matters, and How to Do It Right Read More »
