Matters

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters)

SEO BLOG /

You may not have noticed, but the order of comments on posts within your LinkedIn feed – both long-form posts and updates – has changed this year. It’s not blatant, but much like their algorithm-fueled feed listing, your LinkedIn comments feed will now also appear out of chronological order (unless you specifically switch it to […]

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More Companies Like Facebook Are Supporting Parental Leave. Here’s Why That Matters

Innovate, SEO BLOG /

Earlier this month, Facebook’s founder and CEO Mark Zuckerberg announced that he would be taking paternity leave following the birth of his second child, using two of the four months Facebook policy provides. While Zuckerberg isn’t the only high-profile executive to opt for family time, his decision still has prompted company leaders around the country

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The one martech metric that really matters: Customer lifetime value

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real

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10 Ways to Cut Internet Distractions so You Can Focus on What Really Matters (FS228)

SEO BLOG, The Fizzle Show /

As an independent entrepreneur, your business lives or dies on the progress you make week in, week out. Let’s talk about some EFFECTIVE ways to stay focused on things that matter. Avoiding distractions is utterly essential to your success, but that little device in your pocket… yea, that one… the one with the screen and

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3 reasons pay-per-click matters for your business – The Business Journals

SEO BLOG /

3 reasons pay-per-click matters for your businessThe Business JournalsAnd while improving your organic search engine ranking is important, executing an search engine optimization plan takes time. It’s a long-game approach that pays long-term dividends. For many businesses, pay-per-click (PPC) advertising through services … Source link

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Email Deliverability: This is Why It Matters

Deliverability, email deliverability, Email Marketing, SEO BLOG /

While we, as marketers, constantly talk about factors that affect email deliverability and ways to improve it, little has been said about what constitutes an effective marketing strategy and why deliverability is crucial to this plan. Often what we see is that marketers who think they know the benefits of improved deliverability but never act

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