Means

Here’s what Google’s bet on visual search means for advertisers

Google banking on visual search shouldn’t come as a surprise, says Chris Apostle, chief media officer at iCrossing. “With the growth of Google’s core search business appearing to have slowed, Google is continually looking for advanced opportunities to leverage this infrastructure to drive further monetization from the platform,” Apostle says. “Alphabet is putting some big bets […]

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35+ Definitions of What Quality Means in Content

Company News / Good To SEO

Editor’s note: What constitutes quality content can be mercurial, but content marketers must define it for their programs to know whether content is successful. To aid you in defining quality, we brought back this post from a couple years ago. Quality wins. But what does quality content really mean? How do marketers guarantee they are

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What The Social Video Trend Means For Digital Marketers

What The Social Video Trend Means For Digital Marketers Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the face of social media. As a new eMarketer report points out, video is now center stage on every major social media platform. Views are up, engagement is up, and yes, ads

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Google’s broad core update Florida 2, and what it means for you

SEO BLOG / Good To SEO

On March 13th, Google confirmed the launch of a broad core update, Update Florida 2. What does this mean for you? First, a little background. Officially named the March 2019 Core Update, the name Florida 2 is interesting. The original Florida update was an important one in the early 2000s. Even though the official date

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What killing rel=prev/next means for SEO

SEO BLOG / Good To SEO

By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google forgot to tell anybody. Many digital strategists were implementing rel=prev/next code thinking that it would offer some SEO benefit. It did at one time. It doesn’t anymore. So what happened?

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What it Means to be a Self-Reliant Entrepreneur [Podcast]

Entrepreneurship, Podcast, The Self-Reliant Entrepreneur / Good To SEO

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur I’m working on a new book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, coming out in October 2019. I’ll be talking more about it in the coming months, but I wanted to give you a preview now, because it’s

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SEO Is a Means to an End: How Do You Prove Your Value to Clients?

SEO BLOG / Good To SEO

Posted by KameronJenkins “Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when,

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Why Big Data Means Big Responsibility for CMOs

b2b, Consumer, Digital Marketing / Good To SEO

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And

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For These Adult College Students, Getting A Degree Means Multitasking : NPR

SEO BLOG / Good To SEO

For some older college students, studying later in life has its advantages: They have skills and tools that could only have come with age and maturity. (Clockwise from top left: Santa Benavidez Ramirez, Liz Bracken, Taryn Jim, Matt Seo, Sakeenah Shakir, Jarrell Harris) NPR hide caption toggle caption NPR For some older college students, studying

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Google Switched to Mobile First Indexing – What it Means for 2019 SEO

SEO BLOG / Good To SEO

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular

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