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The one martech metric that really matters: Customer lifetime value

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG / Good To SEO

What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive. Traditional sources of a competitive advantage are no longer sustainable or relevant. Lower prices are easily replicated in real […]

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Why Revenue is the wrong metric for B2B marketing

b2b, b2b metrics, b2b-marketing, b2b-marketing-agency, blog, marketing metrics, revenue, SEO BLOG / Good To SEO

If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I usually start with a stock phrase, “Well, revenue is the mother of all metrics, but short of that, I like…” But, even as I say it, I know in my heart that it’s wrong. (Then why

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Google Search Console may have a bug with the average position metric

Channel: SEO, Google: Search Console, Google: SEO, SEO BLOG / Good To SEO

The Google Search Console seems to have a bug in their Search Analytics report, specifically with the average position metric. Many webmasters are claiming the average position metric in the search analytics report has taken a sharp dive since July 13. I have seen dozens of screen shots from webmasters showing proof of this decline,

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