metric

The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

**Click here to check out Sherlock – our recently released product on Product Hunt now** User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This […]

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Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics

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Which Customer Satisfaction Metric is Right for You?

Improving the customer experience is on the top of the list for most businesses. After all, happy customers have higher retention rates, higher lifetime values, and are more likely to share their positive experiences with friends and colleagues. In fact, most customers care about their experience that 86% of consumers are willing to pay up

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Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital Thanks to Our Sponsor Source link

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SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

Posted by randfish In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and

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How to highlight search opportunity and create a keyword difficulty metric

One key element of a search strategy we often see fail is prioritization. Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or a technical fix on a site is essential to ensure you are making the most use of the limited resources you are given. Within

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Want to Deliver the Best Customer Experience? It Takes More Than a Metric

charlemagne / Pixabay It is very refreshing and encouraging to see so many organizations with mission statements indicating their focus on the customer and their mission to deliver the best customer experience. Over the past few years, organizations have begun taking it a step further than just stating this customer focus, but have started establishing

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The Critical Sales Metric Your Team Probably Isn’t Measuring

The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how

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This ‘Unmeasurable’ SEO Metric Is Incredibly Important – Forbes

This ‘Unmeasurable’ SEO Metric Is Incredibly ImportantForbesGetting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search … Source link

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