We know the gender pay gap exists. However, doing something about it is a lot more difficult than it seems. Even if I know the inequality is there, I have had a hard time standing up for my self-worth. Until someone said something to me I’ll never forget. First let me back up. About a […]
So, I made a mistake… A big mistake. A $100,000 mistake. And the most surprising part? I could have prevented it with one conversation with someone who was a little more experienced than me. Here’s what happened… My Big $100,000 Mistake A few years ago, I wanted to roll out a new paid traffic initiative
So, I made a $100,000 mistake. And I could have prevented it with one conversation. UGH! Read More »
A Career builder survey found that 49% of all workers accept the first offer given to them. For people under 35, who are far less likely to negotiate, these numbers are surely much higher. Losing an extra few thousand dollars may not seem like a big deal. However, over a long enough period of time,
The Biggest Mistake People Make in their Careers (and lives) Read More »
I just walked through Time Square in NYC. Everywhere I looked I saw evidence of the “B” word. No, not “Biddulph.” “Branding.” Before Biddulph traveled to NYC today he filmed a video in the crib explaining this 1 mistake common to both new and experienced bloggers. Most bloggers think “How can I get something out
You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if
Not Segmenting? Big Mistake if You’re Chasing Conversions Read More »
The irrepressible Michelle Joyce is my agent. She handles all of my events and speaking opportunities over on the JayBaer.com site. On her blog, she runs a Friday series where she interviews speakers that she represents. She interviewed me recently, and I thought I’d post it here as well, as the topics are relevant for
Are You Making the Most Common Marketing Mistake? Read More »
Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have negative opinions of the channel. They have seen fraud or low return on investment. Sometimes consumers don’t want or need their product. Often, merchants just haven’t put the right resources into the channel.
Meditations / Pixabay I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes. 1.) He started with the subject line of “Checking in.” 2.) After I responded and said my timeline was at least 120 days, he said, “OK,
This Sales Mistake Will Leave Your Prospects Uninterested in You and Your Product Read More »
All great ventures are built 1 connection at a time. All great blogs are built: 1 blog post at a time 1 comment at a time 1 email at a time 1 profit at a time 1 person generously served at a time 1 friend at a time 1 guest post at a time Some
Have you ever met someone at a party who only talked about himself? Instead of wanting to start a relationship with him you probably felt like Arnold in the image below. (Source: Kindergarten Cop) For brands, the same theory applies to your LinkedIn communications. I’ve seen too many companies, including major multinationals, hit the publish
