Optimizing

Optimizing Your Website for Speed: We Compare the 6 Best WordPress Caching Plugins

E-commerce & Social Media, Internet, Online Business, SEO BLOG, website speed, websites, WordPress, wordpress plugins / Good To SEO

My first article published on AllBusiness was about how to optimize your website for speed. Although website load speed is even more important today than it was years ago, this article will introduce you to the several WordPress caching plugins you can use to speed up your website load. Over the years, I’ve mainly used […]

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How to Get More Converisons by Optimizing Your Checkout Process

General, SEO BLOG / Good To SEO

Do your conversion rates need a boost? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase.

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Optimizing for quality score is a best practice, except when it’s not. Here’s why.

Channel: SEM, Google: AdWords, Paid Search Column, Search Ads: General, SEM Industry: General, SEO BLOG / Good To SEO

Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice, except when it isn’t. A high quality score is a sign of account health, except when it isn’t. Like any other paid search “best practice,” it is only a best

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Optimizing Checkout Flow in WooCommerce

Design & Development, SEO BLOG / Good To SEO

Abandoned shopping carts are a hurdle for online merchants. Abandonment rates range from 60 to 80 percent, depending on the study. Some of this is “window shopping” on the part of visitors. Some of it is due to the complexity of your checkout process. Thus optimizing your checkout will likely increase sales. In this post, I’ll

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How to Boost Revenue by Optimizing the Customer Experience

General, SEO BLOG / Good To SEO

The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but

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Optimizing Google Search Options for Android Apps

Marketing, SEO BLOG / Good To SEO

Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. Google Android mobile app search options: the Google Play Store (left) and Google web search. The first place to start is the Google Play Store, where Android

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Optimizing for voice search, integrating display with search and video & the impact of poor data

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

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SEO in 2018: Optimizing for voice search

All Things SEO Column, Channel: Mobile, Google: Voice Search, Search Features, Search Features: Search By Voice, SEO - Search Engine Optimization, SEO BLOG, SEO: General, SEO: Mobile Search / Good To SEO

Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested. I hear folks asking about voice search data

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Claiming and Optimizing Your Google My Business Profile

Google My Business, Podcast, SEO BLOG / Good To SEO

Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to

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Optimizing Customer Experience [Case Study]

Marketing, SEO BLOG / Good To SEO

Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during the product pre-launching, presales and post-sales

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