Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from Mary Hartman’s blogs (have you seen her latest?) Or you can’t get enough of Briana’s […]
Heroes Don’t Work Alone: PPC Agency Partnerships Read More »
When BB&T and SunTrust announced their $66 billion merger earlier this month, both financial institutions cited technology as a major driver fueling the decision. While together they stand to become the sixth largest bank in the US based on customer assets, what sealed the deal may have been the need to come together to remain
How Technology is Affecting Strategic Partnerships in Banking Read More »
The recent layoffs at BuzzFeed have prompted a great deal of discussion, speculation and alarmed commentary, particularly from those in the journalism industry, about whether one of the most well-known new media companies still has a future. The widespread restructuring has seen a total of 15% of the company’s workforce laid off, with the impact
Annmarie Thorne Appointed Ignite OPM’s Vice President of Strategic Partnerships Citizentribune DENVER–(BUSINESS WIRE)–Jan 25, 2019–Ignite OPM, a mobile, *content* and affiliate marketing agency, has announced this month that Annmarie Thorne has … Source link
Annmarie Thorne Appointed Ignite OPM’s Vice President of Strategic Partnerships Watertown Public Opinion DENVER–(BUSINESS WIRE)–Jan 25, 2019–Ignite OPM, a mobile, *content* and affiliate marketing agency, has announced this month that Annmarie Thorne has … Source link
With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses. Source link
How do Micro-Influencers View Brand Partnerships? [Report] Read More »
While agency leaders are experts at building strategic partnerships to help their clients’ businesses, that expertise is often underutilized within their own business. It’s a trend we’ve strived to reverse at my agency, AZDS, where partnerships play a pivotal role in expanding our resources to optimize internal workflow, maximize our capacity and improve the quality
Making Sense Of Social Media Sponsorships And Partnerships Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more of a collaborative “partnership,” in which there is expected to be much greater alignment
Making Sense Of Social Media Sponsorships And Partnerships Read More »
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Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads Read More »
Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest
