7 Fixes for Common Personalization Pitfalls Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it can be tricky to […]
Ecommerce Personalization Pitfalls | Smart Insights Read More »
Every entrepreneur can tell you stories about the mistakes they’ve made while running their business. Some fall for scams, others become complacent in their marketing, some may even choose a working style that makes them feel lonely from time to time. Here are some stories about mistakes and how to overcome them and move forward
How to Avoid or Overcome 10 Common Small Business Mistakes and Pitfalls Read More »
Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding switch on and head for the beach. In fact, automated bidding comes with its own unique challenges that still require the active involvement of an account
Avoid the 8 most common pitfalls of automated bidding Read More »
As technology continues to increase connections within the workplace, more and more organizations are embracing tools that allow them to provide better insights into the workplace. One of the most popular practices is multi-source feedback that gathers information from a diverse range of voices within an organization. Also known as 360 degree feedback, this methodology
Common Pitfalls of 360 Degree Feedback and How to Avoid Them Read More »
I started my career in public relations and marketing working for a big, prestigious firm in Tinsel town. The firm’s client list read like a who’s who of entertainment and business celebrities in Los Angeles. It was protocol to email the whole company if a publicist was to part ways with an account that had
Common Time-Sucking Pitfalls That You Must Avoid Read More »
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates
6 Ways to Use Reviews in Your Content and Pitfalls to Avoid Read More »
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into this process the unique challenges of managing an e-commerce website such as seasonal changes of products and stock availability this process can increase in complexity. At this month’s BrightonSEO I’ll be
Six Hreflang tag pitfalls to watch out for on e-commerce websites Read More »
According to one study from Burson-Marsteller, 48 percent of a company’s reputation can be attributed to the standing of its CEO. For better or worse, having an active CEO brand is no longer an option. And while there is a growing understanding of the importance of creating a CEO brand, many leaders still aren’t maximizing their personal brands to benefit
Are You Mismanaging Your CEO Brand? Avoid These 3 Executive Brand Pitfalls Read More »
In Wellesley, Mass., a man once handed a bank teller a note that read, “Give me your 10s and 20s and no die pack.” Distracted by the misspelling of “die pack” for “dye pack” (a hidden device that stains money red after a robber leaves the bank), the teller did not realize at first that
Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths Read More »
Payment processing is a challenge many small businesses face. From being bitten by costly cancellation fees that were undisclosed by a payment processor, to being unaware of hidden fees charged when transactions are made, payment pitfalls are a headache and expense small businesses can do without. Some of the most common of these pitfalls for
Avoid Payment Pitfalls with CardConnect Alliance – Small Business Trends Read More »
