Primer

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

A-From MTT, Blockchain, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General / Good To SEO

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of […]

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B2B Digital Transformation – A Primer for 2018

B2B Marketing, SEO BLOG / Good To SEO

B2B digital transformation demands a lot of businesses. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important to understand not only the definition of terms like IoT and blockchain. We need to understand how they may impact businesses in the near future.

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Smart Cities. Companies Using Your Face. A Primer on AI – The Brief for 11.22.17

CBM, SEO BLOG / Good To SEO

Here are the notes from the Chris Brogan Media broadcast for 11/22/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly.

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A Primer On Buying Your First Franchise

Franchise, SEO BLOG / Good To SEO

When most entrepreneurs consider owning a business, they automatically think about launching their own venture. But there’s something to be said for buying into someone else’s idea and purchasing a franchise. Have you ever considered doing this? The State of Franchising in the U.S. Franchising is a term most entrepreneurs and business professionals are familiar

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The SEO Primer to Learning Data Science Basics

SEO BLOG / Good To SEO

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the

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Back to Basics: A Primer on Marketing Metrics

B2B Marketing, data and analytics, marketing data, marketing metrics, metrics, Reports & Analytics, SEO BLOG / Good To SEO

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing

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