I recently glanced down at the yellow pad of the senior executive sitting next to me at an off-site I was facilitating. The intricate pattern of squiggles, squares, circles and curlycues told me he was either bored out of his mind, or working something out. According to some new research, his doodles were more than […]
New Research Shows You Can Doodle Your Way to Better Problem Solving Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. It’s not all glamour for professional basketball players. At least, when you’re playing in the G-League. This is one (large) step below the NBA. Why, sometimes you have to fly American Airlines and get kicked off the
Can anyone make a comfortable living working for themselves on the Internet? Absolutely. If you are reading these words, at bare minimum, I know at least two things about you for certain. First, you own (or at least have access to) some sort of device that can get online. Second, you have (or at least
Are you looking for an innovative product idea? Is there a design problem you can’t quite wrap your head around? If so, maybe it’s time to look outside yourself and take a cue from Mother Nature. Biomimicry is a method of design that seeks sustainable solutions to human challenges by emulating nature. Although the term
Need A Solution To a Business Problem? Take A Cue From Mother Nature Read More »
If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question,
One of the key benefits which might be derived from the current investigation into how social platforms were used to influence the 2016 US Presidential Election, could be improved data and transparency for social metrics – particularly in regards to automated bots, and the presence of fake accounts on each platform. The presence of bots,
The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus Read More »
Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune. It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky
The Next Generation Won’t Watch TV News At All (and That’s a Big Problem for PR) Read More »
There are hidden codes that we don’t notice. They make life easy. Built into the platforms and apps that control our lives. Working away in the background. Invisible tech has become so embedded in our lives that we take it for granted. Don’t see their footprints. They are the mathematical instructions for solving problems or
How Big a Problem Is This? The Hidden Codes That Are Controlling Our Lives Read More »
Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least,
The big problem with PPC attribution modeling no one is talking about Read More »
The doors open, and I make my way up the platform and out onto the pavement outside Richmond station. It’s getting on for Autumn (Fall, North-American friends) so as I emerge I pull my coat collar close, and hurry up the high street towards Velocity Towers. Though my brain is still waking up, it already
