Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of […]
Why No One Is Sharing Your Content (And How To Solve The Problem) Read More »
There’s a strange connection between WiFi and electricity, and that is the fact that we tend to notice their existence only when they stop working. Panic sets in soon afterwards, and then everything just goes right down the drain. Guide to WiFi Troubleshooting Don’t worry. You can do the fixes yourself provided you are patient
Want An Easy Fix For Your WiFi Problem? Try These 5 Solutions Read More »
For nearly a quarter century, the digital ad business has been acting like a depraved, sociopathic child – growing like wildfire while recklessly betraying, undermining, and pissing off virtually everyone in its global orbit. Digital advertising’s many deadly sins now have generated an unprecedented plague of problems for everybody. Singly, each would be a disaster.
As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend thousands of dollars and precious vacation time. Meanwhile, your prospects are increasingly wary of the legitimacy of your offers (thanks a lot, Fyre Fest). Here’s to hoping your vacation is memorable,
So, someone wrote to me with a huge problem. I’ll call them Sam. Sam: “Derek, I just launched my new thing and no one is buying it.” Me: “Okay, let me ask you a question. How many people visited your offer page?” Sam: “Oh, i don’t know. Like 47 people! And still. NO buyers. 47
Newsflash: You Don’t Have A “Conversion Problem… You Have an “Eyeballs” Problem Read More »
Disney just announced that effective 2019, its content will no longer be available on Netflix. And not only will it no longer be on Netflix, but in 2019 Disney will also launch its own streaming service. Here’s why that’s so much more revealing about the streaming model as a whole: Original Content Is King For
PIRO4D / Pixabay Ad blocking has become a problem for the modern marketer. At the heart of the issue lies the concept of relevancy. Is one solution understanding what makes good advertising? First, let’s look at why there has been a dramatic rise in ad blocking. People block bad adverts. That’s the fundamental issue here.
What Brands Should Learn From the Ad Blocking Problem Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how we can illuminate our paths forward in the face of
Company’s premier dental appointments reminder and relationship marketing software is now the first and only to automatically detect and fill last-minute patient cancellations JACKSONVILLE, Fla., July 12, 2017 (GLOBE NEWSWIRE) — Web.com Group, Inc. (Nasdaq:WEB), a leading provider of Internet services and online marketing solutions for small businesses, today announced that Lighthouse
Lighthouse 360 by Web.com Helps Dentists Combat $30,000 Cancellation Problem Read More »
Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. Let’s make sure your outbound link game is
Fix your outbound link problem in a single workday Read More »
