November 15, 2017 Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not […]
Promotion Extensions: A Quick And Easy Boost For Ecommerce Read More »
No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its
The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted keywords as possible. Write at a breakneck pace, and write your competitors under the table. Challenge the Klingons for interstellar domination. That kind of thing. It’s all very noisy; and, as
5 Content Promotion Strategies to Drive More Traffic While Writing Less Read More »
You always do your best to improve your clients’ content performance. You analyze their competitors and industry. You create relevant and useful content. However, far too often, you’re completely forgetting about the most important part of content marketing: content promotion. Why? Usually there are two reasons: You’re too focused on managing your content plan and want to
10 Hacks That Can Skyrocket Your Content Promotion Read More »
You think you’re pretty good at your job. And yet, for some reason, it seems some of your coworkers are climbing the corporate ladder in a heartbeat, while you’re not. They’re getting pats on the back. They’re getting recognized. They’re getting the jobs you want. What’s up? Could it be your peer group? While research
Will You Get That Promotion? It Depends Who Your Work Besties Are Read More »
Sick and tired of work routine? Recharge your batteries and SEO skills with our “Coffee time SEO” post! Our today’s topic is about some basic tasks that are worth your time before the website promotion starts. These easy steps might help you avoid serious problems in the future. Page loading speed SneakyElbow / Pixabay Why?
How to Be Ready for the External SEO Promotion: Basic Checklist Read More »
Create a webinar email that encourages more sign-ups When it comes to promoting your webinars, you just can’t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you
Disney is going local to promote the newest Star Wars movie. Instead of sticking with nationwide advertising campaigns and huge events in big cities around the world, the popular film franchise is letting fans discover secrets about the new movie through an augmented reality game that takes them to locations within their own communities. From
Star Wars Promotion Teaches Small Businesses Important Local Marketing Lesson Read More »
Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives, as opposed to social stats. As explained by Marketing Land, up till now, Pages have been able to boost any post on their Page, including change of profile picture updates, watching
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Sundar Pichai promotion, content hoarding & Quora’s ad platform Read More »
