Outreach to bloggers and influencers is one of the more obvious tactics for organic promotion, as it can be very effective. However, the space is becoming more and more competitive as bloggers are becoming more aware of the opportunities available to those with a following. If you know Robby from the Bachelorette and Bachelor in […]
How to Win With Guided Selling, Part 5: Organic Promotion Read More »
Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word out about your pages and where do you focus your time? These social media promotion ideas will kickstart your marketing initiatives. But first, let’s get some of the basics out of the way. You want
12 Social Media Promotion Ideas You’re Not Using Read More »
Netflix is not developing a television series for “God of War.” There is no truth that the popular action-adventure, hack and slash, mythology-based video game series would be having a TV series appearing on July 15 on the streaming service. Rather, the entire confusion originated with fan art. You can’t blame the excitement, “God of
Cross promotion is about expanding the marketing reach of your product. It’s a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each others goods and services. Here’s an example. You’re shopping for new computer on a website from a company that sells business models. An ad
What is Cross Promotion and How Can it Benefit Your Small Business? Read More »
People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both text and pictures combined. Another
How to Create a Killer Video Promotion to Increase Engagement Read More »
We’ve said this before, but businesses should not overlook Pinterest as a potential source of traffic, especially those within the B2C sector. The platform has been slowly building out its search and discovery tools, implementing better ways to connect consumers with products. And those efforts are working – Pinterest recently reported that some 90% of
Pinterest Now Up to 1.5 Million Advertisers, Announces Expansion of Quick Promotion Tool Read More »
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often
7 marketing and promotion tactics to get your content discovered Read More »
Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo. The report was based on data from a survey of 400 mid- and senior-level event marketers from across the globe. Some 46% of B2B marketers and 24% of B2C marketers say email
Event Marketing Trends: Promotion, Goals, Challenges Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google AMP requirements, AdWords promotion extensions & smart speakers Read More »
Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported
