Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Your peers are drilling too, so you assume there’s value. To be an ‘early adopter’ is both thrilling and comforting. You pursue a fantasy of […]
Fantasy and FOMO: Why Marketers Need to Question AI Read More »
A small change in how you plan your social media content can make a big difference in how your audience receives it. Source link
Ask Yourself This One Question to Transform Your Social Media Content Read More »
After being spotted in testing, Instagram is now officially launching its new question stickers in Stories. Source link
Instagram Officially Launches Question Stickers in Stories Read More »
Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good
The Most Important Question to Ask Before Launching a Podcast Read More »
Business people, not to mention the public on a global basis, are getting increasingly excited, as well as concerned, about the potential of artificial intelligence (A.I.)—so much so that China’s growing involvement in A.I., and the vast quantity of data that China is capable of generating on a daily basis, has many wondering if the
With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input
3 Question to Ask Before Launching a New Campaign Read More »
Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate
The Simple Question You Should ALWAYS Include in Your Emails Read More »
I’ve had many managers report to me across my career as a leader and CEO. And over the years, many of those managers have come to me at different times to express a keen desire to fire one of their own direct reports. And every time that happened, I always reacted in the exact same
The 1 Question You Must Ask Before You Fire Someone Read More »
We all have seen, firsthand, how fast social media moves. With each passing year, it seems new platforms arise, old trends die out, and best practices become outdated. While 2018 will be no different in terms of change, by asking yourself the following question, you’ll put your brand in a terrific position to “win” in
The 1 Question You Need to Ask About Your Social Media Content in 2018 Read More »
“What freeing, uncomfortable thing can I do today to grow my blog?” Asking this question opens a world of opportunities for you. Why? Opportunities flow to bloggers who exit their comfort zone regularly. Freedom occurs when you unbind yourself from your fears. Here’s an example; I woke this morning at about 8:20 AM. I immediately
Are You Asking Yourself this Blogging Question Daily? Read More »
