When you’re curious about a company or brand, what’s the first thing you do? Probably google them. Thanks to the internet and social media, everything we want to know about a company is literally a click away. This is a huge shift from traditional marketing, where the brand has always been in control of what to communicate to […]
4 Steps to Boost Your Company Reputation Through Executive Branding Read More »
Synup founder Ashwin Ramesh Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Venture Partners also returned for the round. Though based in Bangalore, Synup’s main market has been the United States and
Marketing startup Synup gets $6M Series A to help brands manage their online reputation Read More »
Running a hotel is tough. There are so many moving parts: the cleaning, the bar, the restaurant, the customer service – it’s a lot. But you also need to think about the marketing. Specifically online and on social media. For most customers, everything they know about your hotel before they book they found online. Even though
Reputation Management for Hotels: A Strategic Guide Read More »
As a small business owner, you know it takes months — and even years — to earn the trust of your customers. Losing credibility, however, takes very little time — and its impact is far greater. Negative Online Reviews: A Bigger Risk for Small Businesses A scathing review posted online is often enough to hurt
4 Steps to Avoid an Online Reputation Crisis in Your Small Business Read More »
You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You hope your customers feel the same as you do about your brand. But that’s rarely the case. Your brand’s
5 Ways to Proactively Improve Your Online Reputation Read More »
A brand’s reputation can mean everything on the internet. Negative reviews and a poorly handled customer experiences can spiral into a public relations nightmare quickly. We know that consumers hold the buying power and often turn to reviews as a research touch point. This week at #SproutChat we were joined by Sprout All Star, Mandy
#SproutChat: Importance of Online Reviews & Reputation Read More »
One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is “how much does ORM cost” of course.) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first
How Long Does Reputation Management Really Take? Read More »
The online environment can be an unforgiving place. You can make one mistake with your social media, post something insensitive or offensive, and the internet won’t let you forget about it. You could end up in one of those lists of “top social media fails of 2017”, or get ongoing negative comments on your
Online Reputation – Tips to Improve Your Business’ Profile Read More »
Dear CEO, this is your guide to ensuring a good online reputation “; $(“.ui-autocomplete”).append(“ “+footer+” “); } else { var no_result_found = “ CLICK HERE FOR MORE RESULTS “; response([{ label: no_result_found, val: -1}]); } } }); }, search: function(){ $(this).addClass(“header-search-autocomplete-loading”); $(“.ui-autocomplete”).remove(“li.autocomplete-response-text”); }, minLength: 1, select: function( event, ui ) { self.location = ui.item.link },
Dear CEO, this is your guide to ensuring a good online reputation Read More »
I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, “What do you do if negative press appears on Google about you or your company? How do you protect your reputation online?” You can follow the link to get a great set of feedback from
Online Reputation Management: When Negative Content Is Found Read More »
