I’m a big fan of NBC’s “This Is Us,” my slow cooker and good PR. And, wow, how they’ve all melded together since last Tuesday night when the family drama revealed just how beloved husband and father Jack Pearson (Milo Ventimiglia) dies. Since the hit show first aired in Fall 2016, fans have known that […]
Crock-Pot’s Response to Its Tragic Role in ‘This Is Us’ Is a Lesson in Smart PR Read More »
Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question. “When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will
Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing channels. And he co-wrote a book on the topic. I recently had the chance to interview Brian. “Everyone receives marketing messages differently,” he told
How to Increase Direct Marketing Response: The Fundamentals Read More »
One of the most celebrated actresses in Hollywood, Uma Thurman has repeatedly showcased the ability to deliver soul-stirring performances on the big screen. But none of her roles match the remarkable emotional control she demonstrated during a recent interview. And it’s obvious she wasn’t acting. At a press event covering her new Broadway play, a
Remember when Snapchat CEO Evan Spiegel said that they wanted to avoid the ‘creepy’, intrusive ad tactics employed by other social networks? The company’s opinion looks to have changed on this – Snapchat has announced that they’re now looking to roll out a new ‘Snap Pixel’, a conversion tracking tool which will enable advertisers to
Snapchat Adds ‘Snap Pixel’ to Track Ad Response, Showcases New Lens Option Read More »
TeroVesalainen / Pixabay The way you react internally to an angry response to your cold outreach email probably depends on your personality. For some, it’s part of the job and no number of curses or insults can affect us. Others feel indignant — they believe in their product, and the angry response almost feels like
So You Got an Angry Response to a Cold Outreach. Here’s What to Do Next Read More »
The 2016 State of SMB Cybersecurity Report from cybersecurity software company Keeper found hackers have breached half of the 28 million small businesses in the U.S. With small businesses becoming increasingly under cyber-security and data breach threats, it’s vital they have a comprehensive and solid data breach response plan in place. What You Need in
10 Things Your Small Business Data Breach Response Plan Must Have Read More »
“When I was in college, I wanted to be involved in things that would change the world.” Elon Musk may have said those words decades ago, but perhaps never in his storied career has he proven them truer than with his recent tweet about rebuilding Puerto Rico’s electrical grid. Here’s the backstory: This week, Musk
Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways to help users tell friends and family members they’re safe. Last
Part of the confusion between these two terms stems from the fact that so much of digital marketing is also direct response marketing. August 12, 2017 by Jeff Smelser Leave a Comment Digital marketing and direct response marketing are both key concepts in today’s advertising world – but they aren’t quite the same thing. Too
Digital Marketing and Direct Response Marketing Aren’t Exactly the Same Thing – Read More »
