Google: YouTube & Video

7 marketing and promotion tactics to get your content discovered

All Things SEO Column, Channel: SEO, Facebook, Facebook: SEO, Google: Marketing, Google: SEO, Google: YouTube & Video, How To: SEO, Link Building: General, SEO BLOG, SEO: Content & Writing, Twitter: Advertising, Twitter: Search / Good To SEO

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often […]

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YouTube sees 90% lift in searches for football highlight videos during the last year

Channel: Video, Google: YouTube & Video, Search & Society: General, SEO BLOG, SEO: Video Search, Stats: Search Behavior / Good To SEO

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the

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YouTube sets stricter rules on videos that can carry ads

Channel: SEM, Google, Google: Web Search, Google: YouTube & Video, SEO BLOG / Good To SEO

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of updates the company has implemented in response to repeated advertiser backlash over the past year. In a blog post Wednesday, Paul Muret, VP of display, video and analytics acknowledged “2017 was a difficult year, with

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YouTube SEO 101

All Things SEO Column, Channel: Video, Google, Google: YouTube & Video, How To, How To: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: Video Search / Good To SEO

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website. It’s easy to find

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Have a question about Will Ferrell? Google may show you a video response directly from him

Channel: SEO, Google, Google: Google Search App, Google: Mobile, Google: SEO, Google: Voice Search, Google: Web History & Search History, Google: Web Search, Google: YouTube & Video, SEO BLOG / Good To SEO

Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question. “When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will

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Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Channel: SEO, Google, Google: Google Shopping, Google: Images, Google: News, Google: SEO, Google: Trends, Google: YouTube & Video, SEO & SEM Tools, SEO BLOG / Good To SEO

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are looking for,

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The YouTube Ads perk you didn’t know existed

Channel: SEM, Google, Google: YouTube & Video, Paid Search Column, Search Ads, Search Ads: Video, SEO BLOG / Good To SEO

It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the

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20 of Google’s limits you may not know exist

All Things SEO Column, Channel: SEO, Google, Google: AdWords, Google: Search Console, Google: SEO, Google: Web Search, Google: YouTube & Video, SEO - Search Engine Optimization, SEO BLOG, SEO: General / Good To SEO

Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps)

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How to rank #1 on YouTube search in 30 days [case study]

All Things SEO Column, Channel: SEO, Google: YouTube & Video, How To, How To: SEO, SEO BLOG / Good To SEO

Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know that ranking number one in Google search is very, very difficult. But as for ranking number one on YouTube search? Maybe not so much. In fact, we’ve developed a process

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Google auto-playing video previews in search results carousel on Android

Channel: SEO, Google: Mobile, Google: SEO, Google: Web Search, Google: YouTube & Video, SEO BLOG / Good To SEO

Google announced they have added video previews to the video carousel that shows up in the search results. Currently, this only occurs when you are using the Google app for Android or using Chrome on Android. When you toggle through the videos in the carousel, it will show you a six-second preview of the video.

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