Over many decades of advising leaders of growing companies, certain patterns emerge. Perhaps the most powerful is what I call “the Rule of One.” Simply put, the Rule of One is this: whenever you find yourself believing or acting as though any “one” thing, person, idea, time, formula, or form of value is all-important, it’s the surest […]
Want to Succeed Repeatedly? One Simple Rule Dramatically Raises the Odds Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For the first Marketing Smarts podcast of 2018, best-selling sales and marketing author, business consultant, and AdWords expert Perry Marshall joins me to talk about how the 80/20 principle can help you to optimize your marketing efforts and focus on
Applying the ’80/20′ Rule in Marketing and Sales Read More »
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every
How Progressive Web Apps could rule mobile ecommerce in 2018 Read More »
The cost of healthcare is one of the biggest challenges small business owners and their employees face. A new proposed rule by the Department of Labor is looking to alleviate this pain point by expanding access to healthcare through small business health plans. New Health Plan Options for Small Businesses The rule will give small
Labor Department Proposes New Rule to Expand Health Care Through Small Business Plans Read More »
Ever heard of the Pareto Principle? It has its own entry on Wikipedia, so I expect you to know what it is (just like how I expect you to know all of Wikipedia’s other 5.5 million articles). If you aren’t familiar with it, it goes by many names and applies to several industries, but hey,
As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New
Assessing the impact of poor data on retail: The 1-10-100 rule Read More »
The rash of sexual harassment accusations across the country is raising a lot of questions. Claims are made and in a lot of cases, employers move swiftly with knee-jerk responses. Fire first, ask questions later. These claims are not limited to high-profile cases like Harvey Weinstein, Matt Lauer, Judge Roy Moore and Sen. Al Franken.
The Pence Rule Will Not Protect Your Small Business, and Could Cause More Trouble Read More »
For the second day in a row, Google is highlighting a Nobel Prize winner on its home page. Following yesterday’s Robert Koch doodle, today’s doodle marks the 135th birthday of German physicist and mathematician Max Born. Born was awarded a Nobel Prize in 1954 for his research in the field of quantum physics that led
I subscribe to a pretty good variety of channels on YouTube. I watch creative vlogs, comedy pieces, car reviews, political explanations, talk show highlights… the list goes on. Recently, I came across a YouTube channel mostly hosted by a young urban professional talking about her financial strategy and how she’s able to maintain a fairly
The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy, marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone. They’re
Why Marketers on Facebook Messenger Will Rule the Engagement Economy Read More »
