I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these cartoons are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little buddies are […]
How the Cartoon Design Trend Caught Fire & Why Every SaaS Is Rebranding Read More »
We have selected Apigee for this project due to its extensive set of features that satisfied the customer requirements. Aptira designed a deployment architecture for Apigee, taking into consideration the volume of API traffic from the many integration points, Tenancy, Security and Networking. Apigee out of the box supports 2 types of deployment – Software-as-a-Service
Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter
This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages Read More »
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only
5 Ways SaaS Providers Can Prevent Customer Churn Read More »
By Mitch Zuklie and Richard D. Harroch SaaS (Software as a Service) companies, are attracting some of the top talent and funding in technology today. The most notable SaaS companies occupied seven of the top 10 verticals by venture capital deal activity recently, and three of the top 10 by investments. Venture investment is running
12 Key Issues for SaaS Startups Seeking Financing Read More »
Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to inbound marketing to promote their software. If you own a SaaS company, you probably heard
How to Implement Inbound Marketing for SaaS Businesses Read More »
The Software as a Service (SaaS) industry is growing at a rapid rate. According to Statista, this year its value is predicted to reach around $124.53 billion worldwide. While growth is excellent news, it also means that your competition is getting stronger. SaaS companies need to keep up if they want to stand out, and
4 SaaS Marketing Techniques You Might Have Overlooked (Fix That!) Read More »
SEMrush Plugs Remote Code Execution Bug in Its SaaS Platform Threatpost Web analytics firm plugs a hole in its platform that allowed attackers to open a reverse shell that could be used to attack the *service*. Source link
SEMrush Plugs Remote Code Execution Bug in Its SaaS Platform – Threatpost Read More »
Lead generation cannot just depend on one singular lead acquisition channel. We live in a time where all your potential customers are lurking on different platforms waiting to be tapped. It would be a shame not to create multiple channels of lead acquisition channels. In this short article, we discuss the multiple channels that you
Multi-Channel Lead Generation Strategies for SaaS Companies Read More »
As technologies and consumer needs advance and new players constantly enter the game, SaaS companies providing FaaS or cloud functions supporting business infrastructures are facing a more competitive market. SEO is among the plenty of important marketing channels for modern-day businesses. It is essential in helping users discover new solutions to their existing problems. This
